6 Ways to Meet Both In-Person and Digital Ministry Needs

Portmanteau words are blended words, the result of combining two words to make a new one. The new word represents elements and meanings of the two words used to create it. Here are a few examples of portmanteau words you may already know:

• Hangry (hungry and angry)
• Brunch (breakfast and lunch)
• Spork (spoon and fork)

Now, we can add the word “phygital” to the list above. Phygital is the combination of the words physical and digital. Phygital reflects the ways that physical and digital elements are being experienced by people today.

Phygital first appeared in the world of marketing to describe the ways marketers created experiences in physical retail shops that combined with digital ones. Kiosks are an example. You walk into a store, then use a kiosk to either order or design the exact product you want. Read More