The #1 Quality Non-Christians Look For

According to the research of the Barna Group, there is one quality above all others that non-Christians and lapsed Christians look for in a person with whom to talk about faith.

Any guesses what it might be?

It would be reasonable to think that perhaps it may be sufficient knowledge by which to answer their questions. Or perhaps some kind of relational tie—someone they know or are related to. It might even be suggested that having something in common – age, race, sex – would be most desired.

Ready for it?

The #1 answer is “listens without judgment” (62%).

But do we even know what that entails? Let’s see if we can unpack it a bit… through the eyes of a non-Christian, I mean. Read More