The Danger of Half a Small Group Strategy

The small group in a box seemed like a good idea. The small group director secured the topic from the pastor and the logo from the graphic designer, then went into the hard work of writing curriculum, designing a study guide, gathering goodies for the box, and printing these branded boxes for the next small group launch. So far, so good.

As the launch approached, the small group director made an announcement in the service that anyone interested in starting a group could come to the lobby, grab a box, and do the church-wide study. This was the start of the trouble. A few people attended the online briefing for new leaders. The director reached out to a few others. The end result was disappointing. The small group in a box was not a bad idea, but it was only half a strategy. While I applaud the effort at trying something new, here are the problems I see in this director’s approach.... Read More