Tuesday, November 29, 2011

Chick-fil-A Says 'Eat More Kale' Shirt Confuses Public

A silkscreen design artist from Vermont is being warned by national fast-food chain Chick-fil-A to stop selling his bestselling t-shirt that simply states “Eat More Kale,” citing the phrase muddles the company’s famous “Eat Mor Chickin” cow campaign.

Bo Muller-Moore, who is also described as a folk artist, told The Christian Post that when he came up with the phrase and began printing the individually made t-shirts in his Montpelier studio 10 years ago, he had never heard of Chick-fil-A's ad slogan.

“The closest one is 120 miles away,” Muller-Moore said. “I don’t know this for sure, but when I started in 2000, I’m sure Chick-fil-A had a whole lot fewer franchises and I’m sure they were much more a deep South regional thing.”

Kale, a leafy vegetable known for its nutritional value, is a popular crop among farmers in Vermont. Muller-Moore’s first order of the shirts was from a local farmer whose crop included kale.

“It became popular enough that I started handing out round green bumper stickers (with the phrase) as my business card,” he said. He now passes out tens of thousands of the stickers, instead of business cards, in an effort to promote his t-shirt selling website, EatMoreKale.com.

A lawyer for the Atlanta-based Chick-fil-A stated in a letter that Muller-Moore’s promotion of his “eat more kale message” "is likely to cause confusion of the public and dilutes the distinctiveness of Chick-fil-A's intellectual property and diminishes its value," reported The Associated Press. To read more, click here.

No comments: