Measure outcomes, not activities.
Define the Object of Measurement (i.e., Church)
As mentioned above, the end goal for church planters should be a biblically healthy church. The target “biblically healthy church,” however, is too vague to be observed and quantified. The design team needs to take the target and deconstruct it into sub-targets and observable indicators.
Sub-targets are the components that characterize biblically healthy churches. They don’t describe church planting activities, but rather results of those activities. The list of sub-targets, when taken together, should be an accurate description of a healthy church without going beyond the biblical definition of church. The design team prepares a draft list of sub-targets, which they revise and rewrite as they receive input from leaders and practitioners. To keep the list of sub-targets manageable, the final list should be as short as possible (e.g., seven or fewer sub-targets).
The following questions can serve as a guide for the design team as they define sub-targets.... Read More
Church-Planting Metrics: Measure What’s Important (Part One)