The complaint I get most often from churches is that they aren’t sure how to improve their community’s online presence. They know they’re supposed to do it, and they’re pretty sure it involves a website and being more involved in social media, but beyond that, they aren’t really sure.
But the problem goes even deeper than that. Because many of them get as far as a website, and still aren’t sure what to do.
My response is always to tell them they need to create great content. I feel like a broken record actually, saying “create good content, create good content, create good content” but of course this is easier said than done. Then recently my friend Josh Burns pointed out how churches are content factories and it clicked. It’s actually really simple. With a few small directions, you can create web-ready content to engage your members and potential members of your community online.
The best news is: It takes very little work.
Here are four things you can do to leverage the content your church is already creating in order to equip your online community with content that will be helpful for them. Read more
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