It’s a waste of time to fish in a spot where fish aren’t biting. Wise fishermen move on. They know that fish eat at different times of the day in different places. To apply this to ministry, you need to focus on the most receptive people in your area.
This is not a marketing principle. It’s a basic New Testament principle. Jesus told it in the parable of the sower. When you sow seed, some of it falls on rocky ground, some on stony ground, some on hard ground, and some on good soil. Wouldn’t it be great if you knew what the good soil was and sowed all your seed there? Why waste seed, time, effort, energy and money? It’s God’s job to prepare the soil. It’s our job to sow the seed. You don’t do the soil preparation. God uses all kinds of sovereign things like divorce, crises, death, economic problems, government shutdowns, being out-of-work, a new baby, and a new job to prepare the soil. But God uses you to sow.
The fact is, receptiveness to the Gospel varies widely at different times of people’s lives. Sometimes people are very open to the Gospel and sometimes they’re very closed. And receptivity doesn’t last forever. Keep reading
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