Saturday, September 28, 2013

How Should we use Intuition in Decision Making?


I make a lot of decisions using intuition, which researchers are beginning to understand as more reliable, and less mystical than previously thought. Intuition is really about pattern recognition, about subconsciously picking up on conflicting patterns in a situation. One of the more discussed examples of intuitive decision making has to do with a fire chief who, shortly after entering a burning house, commanded all his men leave the house immediately without really understanding why. He said the decision came from his gut, that “something wasn’t right” and he wanted his men out of the house. Keep reading

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