http://www.newsday.com/business/nationworld/wire/la-et-lion5oct05,0,1475546.story
[Newsday.com] October 5, 2005--Walt Disney Studios is hoping that the same kind of church-based campaign that helped turn "The Passion of the Christ" into a blockbuster will convert C.S. Lewis' children's classic "The Chronicles of Narnia: The Lion, The Witch and the Wardrobe" into a big-screen franchise — with "Lion King"-sized profits.
Related article:
http://www.boston.com/ae/books/articles/2005/10/05/narnia_books_getting_a_boost_from_film/
'Narnia' books getting a boost from film - The Boston Globe
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