http://blog.christianitytoday.com/outofur/archives/2008/09/rip_emerging_ch.html
[Out of Ur] 22 Sep 2008--“The emerging church will disappear.” That is what my informant told me as we shared drinks at our clandestine watering hole. I felt like Luca Brasi being handed a dead fish wrapped in newspaper. The hit had been ordered…the emerging church’s fate had been sealed. In my informant’s mind, the death of the emerging church was a settled matter. I double-checked my surroundings for listening ears before whispering, “How can you be so sure?” The informant (who worked for a publisher) leaned forward and said their marketing plans included dropping the “Emerging Church” brand within two years. That was two years ago.
Now comes word from recognized leaders and voices within the emerging church movement that the term has become so polluted that it is being dropped. Consider Dan Kimball. He wrote the book on the emerging church—literally. His 2003 book, The Emerging Church, reintroduced the term into the evangelical lexicon. In Kimball’s blog post from last week he writes:
Although I am finding that the term [emerging church] has become so broad now and so confusing, it is very important to know that I am not by any means stopping being involved and pursuing the heart and mission of what the term "emerging church" originally meant. At least in how I was personally using it when I wrote the book 6 years ago.
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