AMA ads anger over sexualisation of kids

The Australian Medical Association has called on the government to crack down on ads that sexualise children, saying such images and messages are damaging children's health.

AMA president Steve Hambleton said self-regulation of the advertising industry was clearly not working and called on the government to step in and enforce regulations.

Dr Hambleton said there was strong evidence that premature sexualisation was likely to damage child health and development, particularly in the areas of body image and sexual health. Read more