Three Reasons You Shouldn’t Start Groups After Easter

The temptation to start new groups after Easter is fairly irresistible. Easter is by far the largest Sunday of the year. Why not launch groups from the largest crowd you’ll see all year? You might not see them again until Christmas.

But, there are three group killers after Easter: June, July and August. Why start groups in the Spring only to watch them die out over the Summer? It seems they would have a better chance of survival in the Fall.

I have to admit this is exactly what I used to think about launching groups off of Easter, but I had a change of heart once I discovered ways to sustain 80 percent of those new Spring groups in the Fall. Here’s what I’ve learned.... Read more