I recently read a quote by Seth Godin that got me thinking. He said, “Social media is a marathon, a gradual process in which you build a reputation. The best time to start was a while ago. The second best time to start is today.”
That statement could be said of just about any effort to reach out to our communities, connect our church members or lead for change. Social media obviously isn’t the answer in and of itself, but it happens to be a valuable tool that can support those goals (as well as a lot of others).
The options can be paralyzing, and it’s easy to feel stuck in cycles of online activity we’re not sure how to evaluate or staff. So, I’ve listed a few strategic steps to help you start the marathon with an expectation of finishing well. Keep reading
Also see
Digital footprints & online landmines
Some Things to Remember about Offering and Receiving Criticism on Twitter (Or Elsewhere)
Friend request denied: Most people don't want to connect with colleagues on Facebook
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