Three Ways Leaders Must Communicate Vision

If you have not gotten tired of speaking about your team’s mission, the team does not yet know it. If you have not articulated the current vision over and over again, the team vaguely knows what is important. Most leaders fail to understand how long it takes for organizational direction to be understood and embraced. If you want vision to be embraced, it must be repeated over and over again. Max Depree was right; “Leadership is like the 2nd grade; it means repeating the important things over and over again.”

So how must leaders communicate vision and direction? At least these three ways.... Read more