Evangelism or “Elevator Pitch”?

The offer of salvation isn't a sales pitch.

What's the distinction between evangelism and an elevator pitch? If you look at how we actually do evangelism, can you see a real difference in practice?

Is it true most methods of evangelism are little more than elevator pitches? Do you recoil at the suggestion? Most people I know would object. Why?

Elevator pitches are typically associated with business marketers. Perhaps, you think of smarmy salespersons who simply want to sell you a pile of goods with no genuine interest in your well being. What if we project the same impression when sharing the gospel? Regardless of intention, we should be alarmed by this possibility. Read More