Because speaking is both powerful and fearful, a plethora of “speaking resources” have flooded the market to help some maximize their speaking and to help others overcome their fear of it. If you type in “public speaking” at Amazon.com, nearly 25,000 books are offered. While many of these books may be helpful, the first classic work on speaking and persuasion, Aristotle’s Rhetoric, certainly is. Aristotle was a student of Plato, a mentor to Alexander the Great, and one who taught on the art of persuasion and communication. Aristotle taught that effective communicators possess ethos (credibility), pathos (passion), and logos (logic). All three are essential, and as they increase, so does the power of the presentation. Though not designed for those of us who communicate the life-giving message of Christ, the applications to us are clear. Read More
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