If your church, nonprofit or business is looking to jump on the social media and digital marketing bandwagon, the number one thing you need to do is perform a brand audit. Maybe you’ve recently taken a position as a communication director or you’ve been managing your church’s social media accounts for the last five years. Whatever your particular situation, it is never too late to audit and measure the effectiveness of your efforts. There is no reason to keep doing something that isn’t working. If you’re not seeing results and connections online, you NEED to take the time to figure out why.
Coming from a military background I understand the concept of audits pretty well. Almost everything in the military has what’s called an AAR (After Action Review). Most likely your church sits down to discuss the success of an event or how the Sunday experience went. As creatives and communicators we should do the same. Even if you are seeing success online, you should still occasionally stop to figure out what is working and what is not.
That is where a brand audit comes in handy.
If you’re ready to take this step, make sure you are ready to put some time into it. It’s not the easiest thing in the world to pull off, but once you do it you will be glad you did.
Here are six questions to help get you started on your brand audit! Read More
Photo credit: churchleaders.com
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