In church growth, as in everything, we can’t take our lead from the best examples, but from typical results.
You know those commercials where clients or patients had amazing results, only to hear a hurried voice at the end telling you “individual results may vary”?
It might be helpful if church growth books, blogs, podcasts and conferences had that, too.
The reason those commercials have that qualifier is because the fantastic results they advertise aren’t typical. They’re the best examples, not the usual ones.
I understand why commercials do that. If you want to promote something, you talk about your success stories.
But if you’re looking to buy or invest in something, you shouldn’t just look at the best examples, you need to know what the typical ones are. Look at averages, not exceptions. What’s normal, not what’s unusual.
It’s the same with church growth. Read More
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