Keys to Reaching the Unchurched

Outreach Magazine conducted a study of formerly unchurched Americans. What made them come to a church? What made them stay? The answers to these questions gave us insight into the mind of an unchurched person and gave us guidance in reaching the unchurched more effectively. Read More

In earlier research that he himself conducted, Thom Rainer also found that the quality of the music was a factor in why formerly unchurched people had decided to attend a particular church. By quality, he was not referring the style of music: sometimes style and quality are confused. He was referring to its degree of excellence. The quality of the music and the time and efforts that a church put into achieving that degree of excellence conveyed to unchurched visitors the impression that the church took worshiping God seriously.