Is religion losing the millennial generation?

http://blogs.usatoday.com/oped/2008/02/is-religion-los.html#more

[USA Today] 5 Feb 2008--Religions seem ancient, and many are. But they all began somewhere, and a considerable number began in the USA. The most successful new religious movements of the 19th and 20th centuries — Mormonism and Scientology — were both "made in America." And according to J. Gordon Melton of the Institute for the Study of American Religion, Americans continue to pump out new religions at a rate of about 40 to 50 per year.

For the past two years, I have asked students in my introductory religion courses at Boston University to get together in groups and invent their own religions. They present their religious creations to their classmates, and then everyone votes (with fake money in a makeshift offering plate) for the new religions they like best. This assignment encourages students to reflect on what separates "winners" and "losers" in America's freewheeling spiritual marketplace. It also yields intriguing data regarding what sort of religious beliefs and practices young people love and hate.

The new religious concoctions my students stir up might seem to mirror the diversity of American religion itself. Students tantalize one another with a religion (Dessertism) that preaches the stomach as the way to the soul, another (The Congregation of Wisdom) that honors Jeopardy! phenom Ken Jennings as its patron saint, and yet another (Exetazo) dedicated to sorting out the pluses and minuses of all the other religions so you can find a faith tailored to your own unique personality.

What strikes me most about my students' religions, however, is how similar they are. Almost invariably, they mix fun with faith. (Facebookismianity anyone?) But they do not mix faith with dogma. My students are careful — exceedingly careful — not to tell one another what to believe, or even what to do. Above all, they want to be tolerant and non-judgmental. Most of the religions my students developed were fully compatible with other religions.

They made few demands, either intellectually or morally. Repeatedly, their founders stress that you can join their religion without leaving Catholicism or Judaism or Islam behind.