A pizza company has caused outrage in New Zealand with billboards advertising hot cross buns accompanied by the slogan: "For a limited time. A bit like Jesus."
Instead of the traditional Christian cross, the buns bear an inverted pentagram, a design symbolic of Satanism.
The giant billboards, placed by the Hell Pizza company, have been plastered around Auckland, the country's largest city.
Lloyd Ashton, a spokesman for New Zealand's Anglican Church, condemned the advertising campaign as disgraceful.
"It's disrespectful to what a lot of people hold very dear," he said.
"They've dared here to take a clumsy poke at something that numbers of people hold sacred."
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