For churches to effectively deliver the message of the Gospel in today’s world, they need to have an online presence, says the lead author of the newly released book, Outspoken: Conversations on Church Communication.
To help make his point, Tim Schraeder, who is the co-director of the non-profit Center for Church Communication organization, enlisted 60 Christian media and marketing experts to help author his book.
The Internet and social media has been such a game-changer in the last ten years, that Schraeder, 28, said he wrote the book to make sure churches would not be left behind by their inability to communicate their messages.
“It was a frustration that I had because for all the areas of ministry, from preaching to worship, to any area of Christian ministry there is a ton of resources and a wealth of knowledge available,” Schraeder said. “However, for church communication there has just really not been a lot of resources available.”
Published by the Center for Church Communication, Outspoken is comprised of more than 70 short essays covering a variety of topics related to church communication, including branding, design, leadership, technology, creativity, and outreach.
Schraeder said he gravitated towards areas such as graphic design and writing while volunteering for church while in high school, areas which churches sometimes neglected. To read more, click here.
The quality of the online presence of Anglican juridictions and churches in North America is very poor. Jurisdictions and churches have not learned how to make the best use of the Internet. In the twenty-first century a state of art web site is a must. So is a constant flow of new visual images, articles, and other forms of information.
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