5 Reasons We Need to Rebrand Evangelism

Let’s play a word association game. When I use the word “evangelism” what comes to mind?

-A bullhorn?
-A “Repent” sign?
-A pointed index finger (resulting in a flipped up middle finger)?

Too often, too many of us have negative views of the word evangelism. Sadly, the 2,000 year old practice of evangelism has 2,000 years worth of baggage that comes with it (i.e. the inquisition, burning heretics at the stake, Jim Jones, etc.) In the early church the baggage was merely carry-on. But today, there is so much baggage associated with evangelism that we are forced to check it and tempted to chuck it.

But we shouldn’t. Jesus himself modeled the right brand of evangelism which was equal parts awkward and awesome, drenched both in love and boldness. He commissioned his disciples to go into all the world and preach the gospel to everyone. The baton of that responsibility has been passed from generation of believers to generation of believers and it is now firmly in our hands. It’s our turn to run with it. But as we do we should do it with an eye toward changing people’s perspective of evangelism from manipulative and obnoxious to patient, powerful and persuasive.

Here are five reasons why we need to rebrand evangelism....To read more, click here.