As New England sweltered in early July, Sunday mornings came and went without a single soul showing up for worship in the hot, stuffy sanctuary of First Congregational Church of Salem, N.H. Even the pastor stayed home.
But God wasn't forgotten. Worship just waited until Wednesday evenings, when the cool comfort of the basement fellowship hall drew as many as 40 to sing and pray. That's 50 percent more than the church attracted when it met on summer Sundays.
"If people take a break from worshipping, they sometimes don't pick that habit back up," said Owen Williams, a longtime deacon at First Congregational, a United Church of Christ congregation. But because Wednesdays keep people coming, "we have a depth of commitment throughout the year."
Summer has a way of thinning out pews on Sunday mornings as the sun-loving faithful take to trails, outdoor markets and backyard projects. The predictable pattern poses challenges, especially for smaller congregations.
More and more, however, churches are rediscovering Wednesday — a traditional midweek church night — as a prime time to gather the flock for casual worship in summer. Early adopters report improved attendance, slightly fatter coffers and invigorated spirituality as curious newcomers drop by and join in. Read more
Credit: Religious News Service Photo by G. Jeffrey MacDonald
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