With three simple numbers you can forecast your worship attendance
one year from today. It's quite easy, and surprisingly reliable.
But before we talk about how … let's consider
why. Is there value in looking into the future? Or, as Marty McFly
discovered, is it just plain trouble to mess with Father Time?
Actually, I am a firm believer in forecasting for the simple
reason that if our forecast indicates a potential problem, we can do something
to keep it from happening. For example, suppose your forecast indicated that
your worship attendance would be down by 10 percent in one year. If you could do
something to prevent that situation, wouldn't you? I hope so.
So, let's look at how we can cheat the calendar and peek into the
future. It requires three numbers: your visitor volume, your
visitor retention, and your back door. Read more
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