As a media consultant, I have the opportunity to help some of the largest churches and ministries in the country create effective, high quality media outreaches. In most cases, they are experienced, committed Christian leaders who understand the value and the power of the media. But I also have the opportunity to spend time with less experienced pastors and ministry leaders who feel just as called to use media in a meaningful way, but have serious questions like:
“Will it compromise my message?”
“Will it be too expensive?”
“Will my preaching or teaching ministry really work on television?’
“I only have 100 people in my congregation, can I still use the media?”
“Is it an effective use of our money?”
There are many questions, and many options as well. Perhaps you’ve wondered about many of these issues before, or listened to Christian radio or watched Christian television late into the night thinking, “I could do that” but just have no idea where to start. I feel your pain. But the good news is yes – even if you have only a handful of people in your congregation, you can use the media. I’ve taught media classes and workshops around the world, and I’ve seen people in the most remote places in Russia, Africa, India, and South America producing programs. Today, there’s a young Russian woman producing a local Christian television program in one of the most isolated cities in Siberia. She started with a department store video camera and a VHS tape deck, and yet it’s reaching thousands of people with a message of hope.
Before you start, there are some critical things you need to know to be effective. Here’s five vital principles as you begin your journey. Keep reading
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