We might as well admit it. We all judge a book by its cover. But in our defense, before we’ve opened the book, the cover is all we have.
Facades serve as an invitation. The path leading up to your front door is an invitation to come inside and have a look. If the cover, or the front door, or the outside of the restaurant looks inviting, we might venture closer.
If not, then we probably won’t. It’s human nature.
We know this is true about our churches as well. We spend time and money on landscaping for this very purpose. That’s why we have greeters, and people directing traffic, and why we care about what the sanctuary looks like. We know people judge a book by its cover—and don’t want them to walk away before they start reading.
Now comes a question: what does your website look like? Keep reading
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