We are nearing the day many Christians look forward to all year. Yes, there’s the somber reflection and penitence of the Passion week, culminating in the resurrection of Jesus to celebrate on Easter Sunday, but there’s also some fabulous cash and prizes. Every year some churches seek to outdo themselves — and their local competition — by luring unbelievers (and I suppose interested believers) to their Easter service(s) with the promise of big shows and in some cases big giveaways. One guy in Texas made national news a couple of years ago for giving away new cars. More and more churches each year are dropping prize-filled Easter eggs out of helicopters to gathered crowds below. Local churches with more modest budgets sometimes promise door prizes like iPods or iPads or gift certificates to local restaurants.
I’m not against “Easter egg hunts” and kids having fun and all that, but I think the sort of large-scale, giveaway promotion that takes over this time of year in the church calendar is profoundly unwise and in many cases very, very silly. I want to offer ten general reasons why, but first some caveats: I’m not talking about a church giving out gifts to visitors. Gift cards, books, etc. to guests can be a sweet form of church hospitality. What I’m criticizing is the advertised promise of “cash and prizes” to attract people to the church service. Secondly, I know the folks doing these sorts of things are, for the most part, sincere believers who want people to know Jesus. But I don’t think good intentions authorize bad methods. So:
Ten reasons luring people in with cash and prizes is not a good idea. Keep reading
Photo credit: Pixabay, public domain
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