How the Church Can Reach Nominals and Seculars

Regardless of the groups we are trying to reach, we need evangelism strategies.

Evangelism requires a strategy.

Whether you’re reaching out to Muslims, bikers, students, business people, previously unreached people—it doesn’t matter—there’s a unique way to go about it, ending in the same gospel. The mission is always the same, but the method is usually different.

There’s a certain strategy needed when you engage people who are a part of the church culture, and another when you’re looking to reach people who want nothing to do with church culture.

In each case, you need to speak the gospel in a way that connects and challenges those listening to respond to Christ. I am convinced that every church needs to have a strategy to reach both those who are close to the things of God and those who are far off.

I think most of our evangelism methods, particularly many of the seeker-movement methods from the 80s and 90s really appealed to people’s religious memory. A lot of it was saying to people, “This is not your mama’s church—we are updated and rocking. Now, you come back and be a part of it.” So they would say, “Okay. I never disliked the church, but I’ll go and be a part of it if it is updated.” Keep reading

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