Is your church leveraging chatbots to reach people? Are you leveraging a social media listening tool to understand the sentiment towards your church? What’s your Instagram story strategy to engage people in your community? Is your church ready for augmented reality and the impact that will have people attending your services?
STOP!
Too many church leaders are running too quickly to optimize the latest communication tools to reach people in their community while they are ignoring “low hanging” fruit with “old school” technologies with proven abilities to do the same. Before your church figures out the latest tool or trend, you need to make sure that you are leveraging existing channels.
In January, Facebook announced its latest changes to the news feed which means organizations like ours are going to see even less “organic” reach on that channel. In fact, many brands are reporting a 50% drop in traffic from the social media behemoth in just a matter of weeks. [ref] This underlines that no church communications strategy can be single source dependent but needs to employ a wide variety of channels to reach your people and your community. Read More
No comments:
Post a Comment