In days gone by, the church with the highest steeple in town would receive the most visits from newcomers. Today, most people find a church by first visiting that church online. The online presence of a church is experienced two ways: the website and the church’s social media presence.
This post is not about your website, but for a brief pointer let me just say: Build your website for the visitor who is not currently attending your church. Ensure that service times and location are prominent. Post recent sermons and links to the leaders. It is good to have a biography of the pastor, with pictures of him and his family. All this means you don’t need a bunch of event details, like committee meetings or the deacon of the week, on your website.
Social media is a little more complicated, but almost any church can do it effectively. Here are a five pointers.... Read More
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