You’re already seeing the trend: After an initial surge in online viewing numbers when the Coronavirus shut down church buildings, online viewing numbers are dropping.
The spike was significant. Heading into Easter 2020, half of all churches reported online attendance that was greater than their in normal attendance would be.
Now, that’s no longer the case.
As we head into month 3 of lockdown and the slow reopening of some churches, only 29% of church leaders report their attendance is higher than it would normally be. 71% report it’s now flat or lower. (Barna President, David Kinnaman, and I bring you fresh data and insights every week on the changes in The ChurchPulse Weekly Podcast. You can listen for free here.)
You can argue that everyone’s measurements might be to blame (here’s more on how to accurately measure online church attendance), but when the numbers change that dramatically, there’s a bigger trend happening than just ‘adjusted’ reporting.
So...what’s going on?
Here are 5 reasons online attendance is dropping, and what you can do to respond. Read More
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