Why Your People Are Not Sharing Their Faith

For years, I have heard church leaders bemoan the reality that the majority of Christians never or rarely share their faith with unbelievers. Though declaring the good new of Jesus to others is the responsibility of every Christ-follower, few people in our churches embrace the holy assignment. Why?

In his book, Contagious, author and professor, Jonathan Berger, writes about how thinking and social influence spread, or “why things catch on.” In one chapter, he shares insights from a study that sought to discover why some online articles are shared more than other articles.

Several insights were gleaned, but the strongest discovery was that articles that drove a sense of awe into readers were 30 times more likely to make the list of “most shared articles.” Readers are much more likely to share articles that evoke a sense of awe.

Quite simply, we can’t help but spread news that we find amazing. Keep reading