More than 15 years ago, I led a major research project on the characteristics of the most evangelistic churches in my denomination. My team was able to identify 576 churches that represented the top 5 percent of all churches in conversion growth.
From that point, we were able to identify nine correlated characteristics of churches that were evangelistic versus those that were not.
Some of the correlated factors were surprising; others were not. There was one factor, however, that was a bit surprising to me: the evangelistic churches were more likely to have a traditional outreach program. Keep reading
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