Christian broadcasters have a devoted following, with about two-thirds of weekly churchgoers and evangelicals saying they tune in to Christian radio and television on a regular basis.
Christian books have a reach among churchgoers and evangelicals, and Christian movies remain popular, with about four in 10 Americans having seen one in the last year.
But many Americans never connect to Christian media. Keep reading
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Who’s watching all that Christian media? Christians, but not many others
If one conclusion can be drawn from this research, it is that if Christians have any hope of reaching and engaging the unchurched, they must take a missional approach and meet these folks on their own grounds and invest in relationships with them. Christian media is no substitute for personal evangelism and disciple-making.
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