Poptarts and Budweiser. I am endorsing neither, but one of these brands has experienced 25 years of consecutive decline and one has experienced 30 years of consecutive growth.
When I have asked people which one has been growing, they often respond with Budweiser. After all, they have produced some commercials that seemed to grab cultural attention: the frogs on logs and wassup, for example. But Poptarts is the one that is growing, and for 30 consecutive years.
Some would argue that the beer market is more crowded and challenging. New beers have entered the landscape, and microbreweries producing craft beers have grown in popularity. Surely the market has been disrupted and splintered, but one could argue that so has the breakfast market, as healthy options (yes, poptarts are mainly sugar) have garnered attention.
So why does one brand grow in influence while another loses influence? There are probably a plethora of reasons, but here are two possible ones, based on articles I have read.... Keep reading
Yes, unfrosted Pop Tarts are vegan.Photo credit: www.peta2.com
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