Should churches utilize social media for the mission of carrying the gospel to the ends of the earth? Yes! But after a decade or so of helping churches and leaders utilize blogging and social networking for ministry I’ve come to a solid conclusion that every church leader needs to hear:
We don’t need to get our church involved in social media until our church’s leaders are invested in it.
Usually, when a church reaches out for help about getting started, this involves launching or redesigning the church’s website, creating a church Facebook page, and possibly creating an Instagram and/or Twitter account. But repeatedly, these efforts are wasted because of a misunderstanding about the nature of social media. Keep reading
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