Survey finds one of America’s most popular forms of ministry remains misunderstood.
As charities roll out Christmas giving catalogs, some will ask for a longer commitment than a one-time December gift of a goat or cow for a needy family.
The practice of asking for a monthly commitment to a specific child is well-known—it’s been around since the 1930s, and nearly 9 out of 10 Americans are familiar with it (87%), according to a study by Grey Matter Research and Opinions 4 Good of 1,000 American charitable donors.
In addition, 1 in 4 donors either sponsors a child now (9%) or did so in the past (17%). Another 1 in 4 has considered doing so.
But just because donors have heard of child sponsorship—or have done it—doesn’t mean they understand all the details. Read More
Image: Compassion International
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