Why Companies Are Trying to Normalize Pornography

And how it dehumanizes people in the process

Recently, a tweet by Netflix that read something like “What is something you can say during sex and while watching Netflix?” went viral. I highly discourage you from checking the replies as nearly every major brand (as well as everyday people) degraded themselves for a fleeting joke. The whole exchange revealed how sexualized humor has become normal in our society. Even well-known companies like Wendy’s and Hulu responded to the initial tweet. But one reply in particular stuck out to me. Pornhub, the world’s largest porn site, with over 42 billion visits in 2019 and over 115 million visits per day, tweeted “everything” which caused a big stir on Twitter.

Humanizing porn

Many users found it hilarious that a pornography company commented on the thread. Others jumped quickly on the bandwagon with similar language and even shared animated gifs of popular characters like baby Yoda indulging in the use of porn. With this type of social media engagement, Pornhub is trying to portray themselves as just another brand online. It is an attempt to show that real people are behind this massive entity. It’s also an effort to demonstrate that their product is a normal part of our society.

It’s important to remember, though, that Pornhub is not morally neutral. Their product is deeply corrosive in our society and dangerous for anyone to indulge in, especially our children. Pornhub, as well as the wider pornography industry, especially preys on the weak in our communities by objectifying those made in God’s image. Everything this platform does, from hardcore and amateur sex videos to virtual reality and augmented-reality porn, is driven by the intent to ensnare and debase its users in the name of profit. The entire design is to desentize us to the reality of pornography, to sear our consciences, and to keep users coming back for more. The industry knows that these things will never truly satisfy you and that you will pay good money in the search for a new thrill. Read More