It’s more than just technology-driven factors
Contrary to what you might think, Millennials are generous and technology isn’t the only way to motivate them to donate to nonprofits (including churches), according to the 2011 Millennial Donor Report.
Among the nearly 3,000 Millennials between the ages of 20 and 35 surveyed, 93 percent gave to nonprofits in 2010. Most gave to more than one nonprofit.
More than half of these Millennials gave in response to a personal request for support. Pastors and church leaders feeling uneasy about asking personally for donations might take comfort in knowing that informal, personal conversations about the ministry, and ways to support it, may build the relationship in a way that encourages future giving.
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