Familiarity Blindness in your Church: 7 Ways to Cure It

Familiarity blindness is a malady that infects us all. It happens when we become so familiar with something that we no longer consciously see it. In fact, the brain does this all the time so it doesn’t have to work as hard. If you drive to church or work the same route each time, you no longer pay attention to familiar buildings, signs, and other landmarks along the way. Although our eyes still see them, they’ve become so familiar that the brain doesn’t pay conscious attention to them. However, when something is out of place on your drive, a detour, for example, you immediately pay attention. Familiarity blindness is common in many churches today. In this post I give 7 ways to cure it. Read More