More often than not, churches need a communication strategy that simplifies things. We think that we need to throw the message out there in every way possible for people to hear what we have to say. We assume that if we throw everything at the wall, hopefully, something will stick.
The problem is that people are used to hearing the same messages over and over. If they continue to listen to the same message, they begin to ignore that message. We start to sound like a dull drum, beating over and over again. We’re talking, but nobody is listening.
So what do we do? Simplify. Streamline your communication strategy, especially your methods. Read More
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