Since the church shutdown began in March of 2020 I started telling pastors that while outreaches like missions, education, and children’s ministry are all important, during the pandemic it was the communication and media team that was keeping your church in business. If there’s been a remotely positive outcome of the virus, it’s been that church leaders are finally realizing that their online congregation matters, and communicating and connecting with that congregation is more important than ever.
As a result, churches around the world have been re-thinking their communication strategy, and particularly the lead role of “Communication Director.” Our team at Cooke Media Group has been deeply involved in these conversations, so I asked our Lead Strategist, Dawn Nicole Baldwin to share a little about how she sees this transition happening and what church leaders need to consider.... Read More
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