If you have ever sat in a planning meeting for a ministry event, you’ve probably heard someone say, “We need to promote this on social media.” This usually means that you’re expected to craft a few Facebook posts or Instagram stories, cross your fingers, and hope for the best. Then the event happens, your social media had little effect, and you begin to doubt the power of social media.
The problem of course wasn’t your event or even your social media content. The problem was you didn’t think through an actual social media campaign that would have helped you create goals, get to know your audience, and create realistic measurements.
In this post, I’ll walk you through seven essential steps to creating a social media campaign. You obviously will want to tweak them to meet your situation, but these steps should help you create an effective social media campaign. Read More
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