Many times we assume that we simply have to deliver the sizzle and sparkle to our first-time guests. After all, if we don’t knock their socks off with our golf shuttles and Disney-esque environments and free toaster ovens branded with our church logo, how can we ever convince them to come back?
Don’t get me wrong: I believe in surprise and delight. But I think what surprises and delights our guests may be different from what we would imagine. I’ve found that most of our first timers are surprised to discover we’ve thought through their first moments on campus. They’re delighted by small acts of service. They’re wowed by clear processes.
Here are four reasons I think “boring” is something to consider.... Read More
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